“no more skinny models” said Dior and Gucci

One of the other brands covered is LVMH’s Louis Vuitton, which was
criticised by a model in May over her treatment.
Danish model Ulrikke Hoyer said she had been asked to starve herself
in the run-up to a show. The casting director denied the claim.
Critics argue catwalk models promote an unhealthy and unrealistic
body image, whereas fashion industry insiders have said clothes hang
better on tall, thin women.
Denise Hatton, chief executive for YMCA England & Wales, a founding
partner of the Be Real Campaign for body confidence, said LVMH and
Kering’s plan was a “step in the right direction”.
But she added: “While some people are naturally slim, the average
woman in the UK wears a size 16 and we’d like to see more diversity
on our catwalk that truthfully reflects our society, with all its shapes,
sizes, ethnicities and more.”
Why are they making this change?
The move by the two French firms comes after a law banning ultra-thin
models came into effect in the country in May.
Those who break the French law face fines of up to 75,000 euros
(£69,000) or jail sentences of up to six months.
Models must also be able to present a valid medical certificate that
they are fit to work.
Kering and LVMH said their worldwide charter would go further, adding
that models would be given a psychologist or therapist while at work.
LVMH director Antoine Arnault said: “I am deeply committed to
ensuring that the working relationship between LVMH Group brands,
agencies and models goes beyond simply complying with the legal
requirements.”
Mr Pinault said the companies wanted to make “a real difference in the
working conditions of fashion models”.
“Respecting the dignity of all women has always been both a personal
commitment for me and a priority for Kering as a group,” the group’s
chairman added.
The companies’ changes will come into effect before Paris Fashion
Week this month.
How does fashion influence body image?
Eating disorder charity Beat said it “oversimplifies the issue” to suggest
the fashion industry was the main cause of body image problems.
“But we do know the ideals presented within the fashion industry can
exacerbate and prolong the illness, and we encourage the promotion of
healthy body image and ideals in this area,” Beat said.
Last week, the former editor of British Vogue, Alexandra Shulman, told
the BBC that “skinny as a rake” was no longer seen by many women as
the ideal body type.
She also said the choice of catwalk models was not to do with how
most people wanted to dress

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